Clearworks Conversations: Avoiding the Dangers of Assumptions

Our Clearworks Conversations Blog Series features interviews with leaders who we feel have a unique perspective to share. In this blog post, Clearworks’ Noël Adams interviews Hugh Kennedy, EVP Planning and Partner at PJA Advertising + Marketing. In the interview Hugh shares why it is important to avoid the dangers of assumptions and to push …
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Clearworks Conversations: Using Customer Insights to Develop Messaging that Speaks to Buyers in Their Own Words

Our Clearworks Conversations Blog Series features interviews with leaders who we feel have a unique perspective to share. In this blog post, Clearworks’ Karie Starrett interviews Nishta Giallorenzo, Chief Marketing Officer at Cipher Health. In the interview Nishta shares how she has used customer research to inform her messaging strategies and how integral those insights …
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Clearworks Conversations: The Role of Customer Research in Product Management

Our Clearworks Conversations Blog Series features interviews with leaders who we feel have a unique perspective to share. In this blog post, Clearworks’ Noël Adams interviews Rich Mironov, a 35-year veteran of Silicon Valley tech companies who coaches product executives and parachutes into companies as the interim VP of Product Management.  He was the ‘product …
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Clearworks Conversations: The Value of Customer Insights

Our Clearworks Conversations Blog Series features interviews with leaders who we feel have a unique perspective to share. In our second blog post of the series, Clearworks’ Noël Adams interviews Nicole Gayney, Experience Design Research Manager at Ford Motor Company about the value of customer insights. Noël: How did you get into your field of …
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Clearworks Conversations: Mapping the Health Insurance Customer Journey

Our Clearworks Conversations Blog Series features interviews with leaders who we feel have a unique perspective to share. In this blog post, Noël interviews Beckie Brooks, Manager, Strategy – Consumer Experience, Blue Cross of North Carolina. Noël: Why did your team decide to embark on journey mapping? Beckie: Let me start out by saying this:  …
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Clearworks Conversations: Developing Customer Centric Strategies

Our Clearworks Conversations Blog Series features interviews with leaders who we feel have a unique perspective to share. In this blog post, Clearworks’ Noël Adams interviews Katie Tamony, Chief Communications Officer, Social Interest Solutions about using research to develop customer centric strategies. Noël: As a CMO and Communications Officer where does customer research fit into …
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We have personas… now what? Bring your Personas to Life!

You understand how personas can help you with your design, product, and marketing strategies.  You made the significant investment to develop personas.  Now what?  Do internal stakeholders know they exist and understand the power in using personas? If you are struggling with how to get personas socialized and at the forefront of driving strategies throughout …
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Why Curiosity Matters

At Clearworks curiosity plays a big role in the work that we do, listening to and observing customers and sharing those insights with our clients so they can build more compelling products, services, and experiences. I recently read The Business Case for Curiosity in Harvard Business Review.   Francesca Gino, a Professor at Harvard Business School, …
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