Clearworks

We are an insights and innovation company
We use customer insights to drive products, messages and experience
We are product and research geeks who love what we do

Customers. Connections. Clarity.

We help companies connect with customers to create and deliver clear and compelling products, experiences, and messaging. We help define the right products and also talk about them in a way that makes sense. And we deliver actionable plans to bring the new idea to life.

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What's Clearworks Up To?

Talking with health system executives

Talking about innovative patient engagement solutions with health system executives

Design Thinking Workshops

We’ve been conducting design thinking workshops and keeping up to date with new design thinking exercises.

Clearworks games

Inspired by some of our favorites we have created a couple of games you can use with your team. We provide everything you need in our free downloads.

Co-creating customer journey maps

Co-creating customer journey maps with consumers. Maps will be used to improve their experiences with their health insurance company

Shopping with gardeners

Touring home gardens and shopping with gardeners to understand motivators, behaviors and fears around planting and shopping for plants

Talking with pharmaceutical executives

Talking with pharmaceutical executives and developing personas that will be used for product development, messaging strategy, and marketing efforts

Talking to students about careers

Talking to parents and students about automotive technology as a career choice in an effort to drive messaging and positioning strategy for a top college

Research & Insights
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Innovation
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Ideation
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Customer Experience
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New Product Development
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Messaging & Positioning
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What's new on the Clearworks Blog
We have personas… now what? Bring your Personas to Life!

Why Curiosity Matters

Interviewing Customers to Get at Their Jobs to be Done

Ideating Your Way to a Better Employee Experience

Maximizing Product Launch Success with Process Mapping

We don’t believe in cookie cutter solutions
(unless your business is baked goods)

We are industry-agnostic, so our client list is a pretty eclectic bunch. We have worked on projects from toilet paper to anti-virus software, and everything in between. We’ve got frameworks and toolkits, but we customize our approach for every client, every time.