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Top 10 Innovation Infusions: Create an Online Innovation Campaign

Have you ever thought of crowdsourcing your innovation challenge?  Creating an Online Innovation Campaign is a great way to engage employees in ideating – in a collaborative, online environment.  Innovation Campaigns can also be used to engage customers or potential customers in your ideation process if you want to open the ideation challenge to the market.

Employees and customers can easily participate by posting new ideas, voting, commenting, and building on each other’s ideas.  Launch a campaign and watch the magic happen in real-time as they collectively help you come up with new ideas for products and services right before your eyes.

There are several platforms that are available to be used to create an innovation campaign – no need to reinvent the wheel.  A couple platforms that we like are Bright Idea and Brain Reactions.

Check out our Top Ten Innovation Infusions for more fun and effective actions you can use along with your other innovation efforts. Most are quick and easy, some require a little more planning, but all of them are great ways to infuse innovation into your team, whether you are embarking on a larger innovation culture shift or are just getting started.

Be sure to read the other Top 10 Innovation Infusions blog posts in this series:

D School Crash Course

Build a Team Journey Line 

Karie Starrett 


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