The Secret History of the LaCroix Label

Bon Appétit’s Healthyish recently published a post called ‘The Secret History of the LaCroix Label’ and – as a lover of LaCroix and an advocate of using customer insights in strategic decision making – I loved learning about how the ‘love child of Monet and Grandma Moses’ design came to be. Spoiler alert – the design they ended up going with was not the one LaCroix leadership preferred but instead the design that customers overwhelmingly loved. Since their 2003 rebrand LaCroix has gone on to become a cult favorite of Millennials and even older Gen X’ers like myself. If you too love LaCroix, or even if you don’t, the article is worth a quick read.

Link to Bon Appétit’s Healthyish article

Link to a Fast Company Overview

Sara Dougherty

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