Clearworks Conversations: The Role of Customer Research in Product Management

Our Clearworks Conversations Blog Series features interviews with leaders who we feel have a unique perspective to share. In this blog post, Clearworks’ Noël Adams interviews Rich Mironov, a 35-year veteran of Silicon Valley tech companies who coaches product executives and parachutes into companies as the interim VP of Product Management.  He was the ‘product …
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Interviewing Customers to Get at Their Jobs to be Done

Want to talk to your customers using the Jobs to be Done concepts first introduced by Clayton Christensen?  Not sure how to put the theory into practice?  In an earlier post I talked about how we use Jobs to be Done in our customer research, as a simple and straightforward way to frame a discussion …
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Maximizing Product Launch Success with Process Mapping

Are you feeling unsure about whether your organization is ready to support the launch of your new product or service?  Do the other departments know their role in supporting your new line of business?    Will your current sales process work with your new product?  Are you ready to invoice and collect revenue? Years ago, I …
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Thinking About ‘Design Thinking’?

If you’re in a position that leads or supports the development of new products, services, experiences or processes you have probably come across the term ‘Design Thinking.’ While not new, the term and the approach seem to be experiencing a resurgence.  Want help implementing Design Thinking? There’s an entire ecosystem of consultants, courses and books …
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Better Understand Customers through their Jobs to be Done

There is a lot of talk about Jobs to be Done lately, given the popularity of Clayton Christensen’s latest book on innovation, Competing Against Luck. But what many don’t realize is Jobs theory has been around for over 20 years, first popularized in the 1990’s by Christensen and his colleagues at Harvard Business School.  Through …
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Can Design Drive Behavior?

I recently read Nir Eyal’s article “How Technology Tricks you into Tipping More” and was struck by the power of design to drive consumer behavior.  By displaying tipping options in digital payment systems, taxi drivers have earned 38% more in tips. People are given 3 tip options and, according to the research, are most likely …
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A Defense of ‘Product’ in the Age of ‘Experience’

Two people working together

‘Design thinking’ has been a trending topic of conversation in business circles of late including here at Clearworks. While we are certainly proponents it’s also important not to forget first principles and Fast Company recently published a short but compelling defense of ‘product thinking.’ In effect, the core experience of a product is the problem …
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IBM and Design Thinking

Fast Company hosted a huge Innovation Festival this past November in NYC and I was fortunate enough to have the opportunity to participate. It was a five day event that included site visits to innovative companies all over NYC. One of my favorite site visits was the Design Camp session at IBM. The session was …
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Do You Need a Lightning Bolt or Just Some Good Brainstorming?

Many companies sit around waiting for the lightning bolt to strike to give them the next “big idea”.  I recently read this article called Where Ideas Come From on Fast Company by the inventor of the Narrative Clip.  His story didn’t start with the lightning bolt.  All he knew going in, is that he wanted …
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