Clearworks Conversations: The Role of Customer Research in Product Management

Our Clearworks Conversations Blog Series features interviews with leaders who we feel have a unique perspective to share. In this blog post, Clearworks’ Noël Adams interviews Rich Mironov, a 35-year veteran of Silicon Valley tech companies who coaches product executives and parachutes into companies as the interim VP of Product Management.  He was the ‘product …
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Clearworks Conversations: The Value of Customer Insights

Our Clearworks Conversations Blog Series features interviews with leaders who we feel have a unique perspective to share. In our second blog post of the series, Clearworks’ Noël Adams interviews Nicole Gayney, Experience Design Research Manager at Ford Motor Company about the value of customer insights. Noël: How did you get into your field of …
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Clearworks Conversations: Mapping the Health Insurance Customer Journey

Our Clearworks Conversations Blog Series features interviews with leaders who we feel have a unique perspective to share. In this blog post, Noël interviews Beckie Brooks, Manager, Strategy – Consumer Experience, Blue Cross of North Carolina. Noël: Why did your team decide to embark on journey mapping? Beckie: Let me start out by saying this:  …
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Clearworks Conversations: Developing Customer Centric Strategies

Our Clearworks Conversations Blog Series features interviews with leaders who we feel have a unique perspective to share. In this blog post, Clearworks’ Noël Adams interviews Katie Tamony, Chief Communications Officer, Social Interest Solutions about using research to develop customer centric strategies. Noël: As a CMO and Communications Officer where does customer research fit into …
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We have personas… now what? Bring your Personas to Life!

You understand how personas can help you with your design, product, and marketing strategies.  You made the significant investment to develop personas.  Now what?  Do internal stakeholders know they exist and understand the power in using personas? If you are struggling with how to get personas socialized and at the forefront of driving strategies throughout …
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And the Award Goes To……

Interactive workshops are a great way to get people together (internal teams, customers, potential customers, partners, etc.) to tackle a challenge. We use workshops to generate product ideas, brainstorm a strategic plan, map out the customer journey, develop personas, etc. The key to creativity and a good workshop outcome is to make sure the sessions …
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