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Author: Chuck Mallory

Thinking About ‘Design Thinking’?

Posted on May 18, 2018 by Chuck Mallory

If you’re in a position that leads or supports the development of new products, services, experiences or processes you have probably come across the term ‘Design Thinking.’ While not new, …
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Post-it Takes Innovation to the ‘Extreme’

Posted on March 16, 2018 by Chuck Mallory

We’re all familiar with the sticky squares and those of us who often find ourselves running ideation sessions know that off-brand substitutes simply pale in comparison. Since being launched in …
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Why Your Definition of Customer Experience is Probably Outdated

Posted on May 31, 2017 by Chuck Mallory

A January 2017 report from Harvard Business Review Analytics Services (link below) reveals that global business leaders increasingly view social media as a foundational enabler of customer experience. While you’ll …
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Is Walmart About to Help Make the Smarthome Mainstream?

Posted on October 12, 2016 by Chuck Mallory

The recent launch of Apple’s HomeKit app as part of iOS10 and the success of Amazon’s Echo has put the news spotlight back on the smarthome. Perhaps the entrance of …
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A Defense of ‘Product’ in the Age of ‘Experience’

Posted on January 21, 2016 by Chuck Mallory
Two people working together

‘Design thinking’ has been a trending topic of conversation in business circles of late including here at Clearworks. While we are certainly proponents it’s also important not to forget first …
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Ad Testing Reveals Power of Celebrity in Unlikely Space

Posted on November 4, 2015 by Chuck Mallory

Because we seem to be inundated with ‘celebrity’ images, news and reality tv it is easy to assume that many prospective buyers are tuned out or turned off by the …
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Want to See Something Scary? Look at a Travel or Hotel Booking Site. (Happy Halloween!)

Posted on October 30, 2015 by Chuck Mallory

How do you book a hotel room? Simple question but it is definitely not a simple answer. Think about your own process… do you use a single online site? Multiple …
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Recent Posts

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