If you’re in a position that leads or supports the development of new products, services, experiences or processes you have probably come across the term ‘Design Thinking.’ While not new, the term and the approach seem to be experiencing a resurgence. Want help implementing Design Thinking? There’s an entire ecosystem of consultants, courses and books …
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We’re all familiar with the sticky squares and those of us who often find ourselves running ideation sessions know that off-brand substitutes simply pale in comparison. Since being launched in 1980, Post-its have become an indispensable tool in office environments. The simple yellow square has proliferated into an entire section of any office supply store …
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A January 2017 report from Harvard Business Review Analytics Services (link below) reveals that global business leaders increasingly view social media as a foundational enabler of customer experience. While you’ll likely not be surprised that 86% of business leaders agree that customer experience is vital for success, only 34% of companies feel they have the …
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The recent launch of Apple’s HomeKit app as part of iOS10 and the success of Amazon’s Echo has put the news spotlight back on the smarthome. Perhaps the entrance of a new giant – Walmart – can accelerate adoption of smarthome technologies which have been the perennial “next big thing.” Walmart intends to play the …
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‘Design thinking’ has been a trending topic of conversation in business circles of late including here at Clearworks. While we are certainly proponents it’s also important not to forget first principles and Fast Company recently published a short but compelling defense of ‘product thinking.’ In effect, the core experience of a product is the problem …
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Because we seem to be inundated with ‘celebrity’ images, news and reality tv it is easy to assume that many prospective buyers are tuned out or turned off by the traditional celebrity spokesperson approach to advertising. Many of us believe this to be especially true for buyers in certain categories like technology products or office …
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How do you book a hotel room? Simple question but it is definitely not a simple answer. Think about your own process… do you use a single online site? Multiple sites? Do you ‘stalk’ before you book? How do you feel when you actually punch in those credit card numbers? Are you confident that you …
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