Clearworks Conversations: Using Customer Insights to Develop Messaging that Speaks to Buyers in Their Own Words

Our Clearworks Conversations Blog Series features interviews with leaders who we feel have a unique perspective to share. In this blog post, Clearworks’ Karie Starrett interviews Nishta Giallorenzo, Chief Marketing Officer at Cipher Health. In the interview Nishta shares how she has used customer research to inform her messaging strategies and how integral those insights …
Read More

Clearworks Conversations: The Role of Customer Research in Product Management

Our Clearworks Conversations Blog Series features interviews with leaders who we feel have a unique perspective to share. In this blog post, Clearworks’ Noël Adams interviews Rich Mironov, a 35-year veteran of Silicon Valley tech companies who coaches product executives and parachutes into companies as the interim VP of Product Management.  He was the ‘product …
Read More