Clearworks Conversations: Mapping the Health Insurance Customer Journey

Our Clearworks Conversations Blog Series features interviews with leaders who we feel have a unique perspective to share. In this blog post, Noël interviews Beckie Brooks, Manager, Strategy – Consumer Experience, Blue Cross of North Carolina. Noël: Why did your team decide to embark on journey mapping? Beckie: Let me start out by saying this:  …
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Clearworks Conversations: Developing Customer Centric Strategies

Our Clearworks Conversations Blog Series features interviews with leaders who we feel have a unique perspective to share. In this blog post, Clearworks’ Noël Adams interviews Katie Tamony, Chief Communications Officer, Social Interest Solutions about using research to develop customer centric strategies. Noël: As a CMO and Communications Officer where does customer research fit into …
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