Quantitative Research
Quantitative Research
While we love the power of the in depth insights, customer stories and quotes that come from qualitative research, often the business decision or strategy requires a quantitative approach. We typically use qualitative research to aid in the design of a robust quantitative study. Some examples of quant studies we have engaged in include:
- Concept testing
- Brand tracking
- Journey mapping
- Personas
- Market size/opportunity assessment
- Feature prioritization
- Message testing
- Package Testing