Bringing Insights to Life
We love using video to help tell a story and bring the consumer to life. Leveraging our partnership with a leading mobile video platform we are able to bring video to all types of research. The platform allows people to easily record themselves using their smartphone and upload it within minutes. The ease of use makes it possible to gain visibility into in-the-moment and sometimes private experiences. Our clients have full access to the videos using our online platform. All videos are transcribed within the platform allowing for quick and easy keyword search and the ability to easily create clips and highlight reels.
Here are some of the ways we use video….
Daily Diaries
We get a closeup view of a customer’s world as they share their day to day lives by uploading videos throughout the day across a variety of experiences. They take us along on shopping trips, bus and taxi rides, work routines, etc.
Embedding video into recruiting
We use video as part of the recruiting process to help ensure we get the right people for our studies. Customers answer an open ended question on video that allows us to confirm they are the right fit and will be engaging and articulate.
Pre-Research Mini-Exercise
Sometimes we want to get customers engaged before the in-person research begins. Customers submit video exercises before attending in-person research so we can get to know them ahead of time. We might get them to complete an assignment like giving us a tour of their refrigerator and the different brands they buy or showing their TV habits and what they currently have on their DVR.
Idea Feedback for an Ideation Session
After ideas are generated in an ideation workshop, target customers are sent the ideas for quick turnaround feedback and their video responses are presented in the second half of the workshop. This gives the cross functional team quick insights to develop their ideas further.
Open End Question in Quant Surveys
Video can help bring quant data to life when customers record a video response to an open-ended question in a survey. Giving them the opportunity to record a video allows them to elaborate and bring depth to their response.
Post Store Intercept or Shopalong Questions
Short post shopping videos during store intercepts and shopalongs allow us to probe deeper on the in-store experience. Customers provide video responses outside of a store talking about the experience they just had or answering questions about why they purchased certain items.