We help you listen to and observe customers and use the insights to build products, services, messages and experiences that are relevant and compelling.
Our team has product and marketing expertise, as well as research capabilities, which allows us to generate in-depth, actionable insights. We get what you need to know and how you’re going to use information to make decisions.
We use standard research tools, but also keep up to date with new methodologies. We help you engage with customers in new ways using interactive techniques to uncover what you don’t know you don’t know.
We have experience conducting research globally and in multiple languages.
- Focus Groups
- One-On-One Interviews
- Customer Summits and CABs
- Quantitative Surveys and Tracking Studies
- Usability Testing
- Digital Ethnographies
- Mobile Research
- Online Video in Video Advertising Testing
- Persona Research
Getting the Right People
Good research starts with finding the right people. Sometimes that requires creativity. For example, when we want to understand how runners use products, we find them where they run – running paths, treadmills at the gym etc. Ask us about Live Recruiting and how to find the right people for your next study.
If you’re looking for breakthrough ideas or working on a new product, talk to extreme users. Extreme users magnify the challenges and opportunities and open you up to new use cases. Think of extreme users at both ends of the spectrum. For example, if you are designing cooking products, you might talk to people who consider themselves a foodie and a chef and others who don’t cook other than to microwave a meal.
Bringing Insights to Life
We love using video to help tell a story and bring the consumer to life. Leveraging our partnership with a leading mobile video platform we are able to bring video to all types of research. The platform allows people to easily record themselves using their smartphone and upload it within minutes. The ease of use makes it possible to gain visibility into in-the-moment and sometimes private experiences. Our clients have full access to the videos using our online platform. All videos are transcribed within the platform allowing for quick and easy keyword search and the ability to easily create clips and highlight reels.