Customer Research

We help you listen to and observe customers and use the insights to build products, services, messages and experiences that are relevant and compelling.

Our team has product and marketing expertise, as well as research capabilities, which allows us to generate in-depth, actionable insights. We get what you need to know and how you’re going to use information to make decisions.

We use standard research tools, but also keep up to date with new methodologies. We help you engage with customers in new ways using interactive techniques to uncover what you don’t know you don’t know.

We have experience conducting research globally and in multiple languages.

 

Getting the Right People

Good research starts with finding the right people. Sometimes that requires creativity.  For example, when we want to understand how runners use products, we find them where they run – running paths, treadmills at the gym etc.  Ask us about Live Recruiting and how to find the right people for your next study.

If you’re looking for breakthrough ideas or working on a new product, talk to extreme users.  Extreme users magnify the challenges and opportunities and open you up to new use cases.  Think of extreme users at both ends of the spectrum.  For example, if you are designing cooking products, you might talk to people who consider themselves a foodie and a chef and others who don’t cook other than to microwave a meal.