Is Walmart About to Help Make the Smarthome Mainstream?

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The recent launch of Apple’s HomeKit app as part of iOS10 and the success of Amazon’s Echo has put the news spotlight back on the smarthome.

Perhaps the entrance of a new giant – Walmart – can accelerate adoption of smarthome technologies which have been the perennial “next big thing.” Walmart intends to play the role of both discounter AND educator – focusing its in-store merchandising strategy on building awareness of practical use cases rather than explaining the complicated sets of competing behind-the scenes technical standards.

Based on Clearworks’ own smarthome research on behalf of clients this back-to-basics education is just what’s needed as few average consumers can point to real examples of smarthome functions beyond alarm systems and digital thermostats.

Check out Fast Company’s Article “Wink’s Second Act: A Push for the Elusive Mainstream Smart Home” to learn more!

Chuck Mallory
chuck@clearworks.net

 

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