Interviewing Customers to Get at Their Jobs to be Done

Want to talk to your customers using the Jobs to be Done concepts first introduced by Clayton Christensen?  Not sure how to put the theory into practice?  In an earlier post I talked about how we use Jobs to be Done in our customer research, as a simple and straightforward way to frame a discussion …
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Ideating Your Way to a Better Employee Experience

You have probably conducted ideation sessions internally to come up with new ideas for products or services. You may have also brought in customers to help you ideate on the next big revenue generator for your business. BUT, have you ever considered bringing in your employees to really understand what is important to them and …
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Lessons Learned from the Craft Beer Industry

As I was skimming through the latest issue of strategy + business, I came across an article about the craft beer industry, and the challenge it faces in continuing to grow.   Many of our clients have similar challenges, inherent when a market moves from a high-growth phase into more of a mature phase.  “Wait, why …
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Thinking About ‘Design Thinking’?

If you’re in a position that leads or supports the development of new products, services, experiences or processes you have probably come across the term ‘Design Thinking.’ While not new, the term and the approach seem to be experiencing a resurgence.  Want help implementing Design Thinking? There’s an entire ecosystem of consultants, courses and books …
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And the Award Goes To……

Interactive workshops are a great way to get people together (internal teams, customers, potential customers, partners, etc.) to tackle a challenge. We use workshops to generate product ideas, brainstorm a strategic plan, map out the customer journey, develop personas, etc. The key to creativity and a good workshop outcome is to make sure the sessions …
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Team needs inspiration? Consider leveraging an outside expert.

The QRCA (Qualitative Researcher Consultants Association) annual conference is a great place for people who are passionate about customer insights to connect.  I recently attended the 2018 conference in Scottsdale.  With the dramatic desert landscape as a backdrop, I was inspired in many ways– by the people I met, the ground-breaking things being done in …
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Top 10 Innovation Infusions: Host an Ideation Lunch Break

Our Top Ten Innovation Infusions are fun and effective actions you can use along with your other innovation efforts. Most are quick and easy, some require a little more planning, but all of them are great ways to infuse innovation into your team, whether you are embarking on a larger innovation culture shift or are …
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Building an Innovation Lab, Doesn’t Necessarily Make you Innovative

Around the Clearworks “water-cooler” we regularly talk about what is going on in the Innovation space, what’s new, how companies are being successful, how we can continue to build our innovation practice with new approaches to help companies with innovation.  In my inbox this morning was an email from LinkedIn with a summary of news …
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Feeling Uninspired? Check out these tips for better brainstorming

In business, we often take the idea of brainstorming for granted. But are you and your teams really harnessing the true power of brainstorming? I recently read a Fast Company article that offered a comprehensive guide to more effective brainstorming, including what to do before getting together, and what to do with all of your …
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