Ethnography: Seeing is Believing

Woman smelling Leonardo da Vinci rose pink flowers in summer garden. Gardener holding pruner to cut stems.

There’s often a big difference between what people say and what they actually do. We believe observing customers in the moment and in situation through Ethnographic Research is the best …
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Eavesdropping on Your Customers

Friends listening to a music band on the rooftop

Want to know what customers think about your product? Look no further than the internet. When hidden behind a computer, people will reveal exactly what they think – good or …
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A total eclipse of the… Brand?

eclipse_for blog

America was consumed earlier this week with the solar eclipse, and that means there were also quite a few companies and people capitalizing on this unique event.  The eclipse-oriented products …
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