And the Award Goes To……

Interactive workshops are a great way to get people together (internal teams, customers, potential customers, partners, etc.) to tackle a challenge. We use workshops to generate product ideas, brainstorm a strategic plan, map out the customer journey, develop personas, etc. The key to creativity and a good workshop outcome is to make sure the sessions …
Read More

Announcing the 2017 Clearworks Student Innovators

We are excited to announce the 2017 Clearworks Student Innovators. Each of the students selected have received a full sponsorship to attend TMRE. Take a moment to learn about our students and if you are attending TMRE this year be sure to say hi to them at the conference!             …
Read More

Clearworks Student Innovators Sponsorship

At Clearworks, we are passionate about customer insights and getting closer to customers to fuel innovation. We want to share our passion by giving three undergraduate Emory Goizueta Business School students the opportunity to attend one of the preeminent conferences in the field, TMRE: The Market Research Event, as an inaugural 2017 Clearworks Student Innovator. …
Read More

The Secret History of the LaCroix Label

Bon Appétit’s Healthyish recently published a post called ‘The Secret History of the LaCroix Label’ and – as a lover of LaCroix and an advocate of using customer insights in strategic decision making – I loved learning about how the ‘love child of Monet and Grandma Moses’ design came to be. Spoiler alert – the …
Read More

Fast Company’s 100 Most Creative People in Business

Yesterday, Fast Company came out with their list of The Most Creative People in Business for 2017. I personally look forward to their list each year. I find it a great way to keep on top of some of the innovative and creative leaders who are on the rise. This year’s list did not disappoint. …
Read More

Kaiser Permanente’s Patient Focused Exam Room Re-Design

Our team recently completed a project where we learned about a push in the healthcare industry to become more patient-focused. It’s definitely great to see more and more healthcare organizations put a stronger focus on patient experience and human-centered design. I recently read an article in Fast Company about Kaiser Permanente’s new human-centered, design-driven approach …
Read More

IBM and Design Thinking

Fast Company hosted a huge Innovation Festival this past November in NYC and I was fortunate enough to have the opportunity to participate. It was a five day event that included site visits to innovative companies all over NYC. One of my favorite site visits was the Design Camp session at IBM. The session was …
Read More