The Secret History of the LaCroix Label

Bon Appétit’s Healthyish recently published a post called ‘The Secret History of the LaCroix Label’ and – as a lover of LaCroix and an advocate of using customer insights in strategic decision making – I loved learning about how the ‘love child of Monet and Grandma Moses’ design came to be. Spoiler alert – the …
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Fast Company’s 100 Most Creative People in Business

Yesterday, Fast Company came out with their list of The Most Creative People in Business for 2017. I personally look forward to their list each year. I find it a great way to keep on top of some of the innovative and creative leaders who are on the rise. This year’s list did not disappoint. …
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Kaiser Permanente’s Patient Focused Exam Room Re-Design

Our team recently completed a project where we learned about a push in the healthcare industry to become more patient-focused. It’s definitely great to see more and more healthcare organizations put a stronger focus on patient experience and human-centered design. I recently read an article in Fast Company about Kaiser Permanente’s new human-centered, design-driven approach …
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IBM and Design Thinking

Fast Company hosted a huge Innovation Festival this past November in NYC and I was fortunate enough to have the opportunity to participate. It was a five day event that included site visits to innovative companies all over NYC. One of my favorite site visits was the Design Camp session at IBM. The session was …
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Congrats to Our Winners!

Thank you to everyone who participated in our website launch giveaway! Our winners are: Grand Prize winner of an Amazon Echo:  Michal Cohen Principal User Research at Veritas   Runner up winners of a collection of some of our favorite books: Dean Quock Insights & Strategy Expert at Technology, Toys & Entertainment Trisha Asbill Creative Design …
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In Support of the Doodle

One of my favorite books to give to people is Sunni Brown’s Doodle Revolution. It is a fun and easy read that gives great tools and examples of how you can incorporate productive doodling in your day to day life and with your work teams. Doodling helps you look at challenges in a different light …
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A Few of Our Favorite Books

We are always discovering and sharing new books that we love and incorporate into our work life. This post captures a few of our team’s favorites! Innovation Games Chosen by Anne Bakstad I first learned about Innovation Games over 10 years ago, well before the book was even published.  I attended an intensive course Luke …
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