Top 5 Tips for Getting Teams Aligned Around your Messaging

Do you find that everyone in the company has their own opinion on what the value proposition and messaging should be but no one can agree? Are you left at a standstill with your marketing efforts? Or worse yet, putting forth messaging that is inconsistent and confusing to customers? If so, we are not surprised, …
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Top 10 Innovation Infusions: Host an Ideation Lunch Break

Our Top Ten Innovation Infusions are fun and effective actions you can use along with your other innovation efforts. Most are quick and easy, some require a little more planning, but all of them are great ways to infuse innovation into your team, whether you are embarking on a larger innovation culture shift or are …
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Building an Innovation Lab, Doesn’t Necessarily Make you Innovative

Around the Clearworks “water-cooler” we regularly talk about what is going on in the Innovation space, what’s new, how companies are being successful, how we can continue to build our innovation practice with new approaches to help companies with innovation.  In my inbox this morning was an email from LinkedIn with a summary of news …
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In Customer Experience…. Sweat the Small Stuff

I recently attended an innovation conference in Boston – a city that I love to visit, especially when it gives me the opportunity to escape the heat of Texas in the summer and trade 95+ temperatures for 60-degree weather. I stayed for two nights at a brand new concept hotel that has started to pop-up …
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Listening to Customers to Deliver the Ultimate Customer Experience

Understanding the customer journey to improve the customer experience is hot on most company’s lists of key initiatives.  Customer journeys can be a powerful tool to help streamline and improve processes, minimize the amount of work that needs to be done, and leave your customers happy and satisfied in working with you. In a recent …
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Top 10 Innovation Infusions: Do Some Doodling

Our Top Ten Innovation Infusions are fun and effective actions you can use along with your other innovation efforts. Most are quick and easy, some require a little more planning, but all of them are great ways to infuse innovation into your team, whether you are embarking on a larger innovation culture shift or are …
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Focusing on User Needs to Drive Innovation

There is no question that Google has brought us some great products – from Google Maps to You Tube and Chrome.  They also continue to try to solve some very challenging technical problems – a computer platform on a pair of glasses and self-driving cars to name a few.  For many reasons, these new technologies …
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Top 10 Innovation Infusions: Conduct a Team Visioning Exercise

Our Top Ten Innovation Infusions are fun and effective actions you can use along with your other innovation efforts. Most are quick and easy, some require a little more planning, but all of them are great ways to infuse innovation into your team, whether you are embarking on a larger innovation culture shift or are …
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