2017 Innovators in Packaging

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Earlier this week, the winners of the 2017 DuPont Award for Packaging Innovation were announced.  At Clearworks, we love to see innovations of all kinds, so the article caught my eye.  This international competition identifies and awards innovations in packaging design, materials, technology and processes. This year’s packaging innovation winners hit on some common elements …
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Using Non-Traditional Insights to Drive Product Design

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At Clearworks we continually keep up with new and different research techniques that go beyond focus groups and other traditional methods, to help companies immerse themselves in their customer’s world.  I recently saw an article that highlighted some of these research techniques such as ethnographic research, digital diaries, customer co-creation etc. We are big believers …
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Can Design Drive Behavior?

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I recently read Nir Eyal’s article “How Technology Tricks you into Tipping More” and was struck by the power of design to drive consumer behavior.  By displaying tipping options in digital payment systems, taxi drivers have earned 38% more in tips. People are given 3 tip options and, according to the research, are most likely …
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Doing a Package Redesign? Start with Customer Research

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Customer research is the cornerstone of any successful product launch. Because your packaging is often the first thing a potential customer sees, package design is one area that can benefit from feedback directly from your target customers. Reflecting on the Role of Research in Package Design I recently wrapped up a research project in which …
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Is Live Recruiting Right for Your Next Research Project?

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Recruiting can make or break your market research study.  Recruit the wrong people and the quality of your findings will suffer.  For each research project you undertake, what defines the “right” person will vary significantly, as can the best recruiting strategy for finding them. At Clearworks, we consider ourselves fortunate to have some of the …
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