Clearworks Student Innovators Sponsorship

At Clearworks, we are passionate about customer insights and getting closer to customers to fuel innovation. We want to share our passion by giving three undergraduate Emory Goizueta Business School students the opportunity to attend one of the preeminent conferences in the field, TMRE: The Market Research Event, as an inaugural 2017 Clearworks Student Innovator. …
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A total eclipse of the… Brand?

America was consumed earlier this week with the solar eclipse, and that means there were also quite a few companies and people capitalizing on this unique event.  The eclipse-oriented products sold were designed to help customers either enjoy or commemorate the event. In the Forbes Article, Solar Eclipse Marketing: How Retailers Can Use Special Events To …
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Feeling Uninspired? Check out these tips for better brainstorming

In business, we often take the idea of brainstorming for granted. But are you and your teams really harnessing the true power of brainstorming? I recently read a Fast Company article that offered a comprehensive guide to more effective brainstorming, including what to do before getting together, and what to do with all of your …
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In Customer Experience…. Sweat the Small Stuff

I recently attended an innovation conference in Boston – a city that I love to visit, especially when it gives me the opportunity to escape the heat of Texas in the summer and trade 95+ temperatures for 60-degree weather. I stayed for two nights at a brand new concept hotel that has started to pop-up …
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