Setting Up a Quick-Turn Innovation Team – Part 2

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Part 2: Training, Tools and Support  In the first blog post of this series we covered some basic things to consider when putting together a quick-turn innovation team to address a specific challenge. After you select your team, provide that team with training and tools and ensure they have the support they need to be …
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Setting Up a Quick Turn Innovation Team – Part 1

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Part 1: Picking the Right People We love the innovation strategy work that we do and are big proponents of helping companies incorporate innovation into every part of the organization, so that everyone considers it part of their job AND has the tools and training needed to innovate. But there are times when there is …
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Using Customer Journey Mapping to Understand Gaps in the Market

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We love to see the tremendous impact mapping a customer experience, or journey, can have on a company’s understanding of customers – both existing customers already using their products/services and potential customers who may have some pain points that company can fill. Mini Case Study:  One of our clients, an online real estate company, wanted …
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