Top 10 Innovation Infusions: Build a Team Journey Line

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We’ve pulled together 10 tips to help company’s jump start innovation that we would like to share with our colleagues to help as they explore new innovation efforts.  These tips are fun and effective tools that are quick and easy and great way to infuse innovation into your team, whether you are embarking on a …
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Doing a Package Redesign? Start with Customer Research

Customer research is the cornerstone of any successful product launch. Because your packaging is often the first thing a potential customer sees, package design is one area that can benefit from feedback directly from your target customers. Reflecting on the Role of Research in Package Design I recently wrapped up a research project in which …
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