Congrats to Our Winners!

Thank you to everyone who participated in our website launch giveaway! Our winners are: Grand Prize winner of an Amazon Echo:  Michal Cohen Principal User Research at Veritas   Runner up winners of a collection of some of our favorite books: Dean Quock Insights & Strategy Expert at Technology, Toys & Entertainment Trisha Asbill Creative Design …
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How to Build an Innovation Process: Part 2

5 Key Steps to a Successful Innovation Process Mapping Workshop When developing an innovation process for your company, some things to keep in mind are:  customize the process to your business, make sure it is easy to follow and use, clearly define roles & hand-offs, and make it repeatable.  Also, one of the key components …
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Is Live Recruiting Right for Your Next Research Project?

Recruiting can make or break your market research study.  Recruit the wrong people and the quality of your findings will suffer.  For each research project you undertake, what defines the “right” person will vary significantly, as can the best recruiting strategy for finding them. At Clearworks, we consider ourselves fortunate to have some of the …
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Happy Agents = Happy Customers

We all know that customer support plays a big role in the overall customer experience, when it comes to your products and services.   Many companies try “a little bit of this”, and “a little bit of that”, to improve the customer support experience… like lowering the average hold times or making agent scripting more friendly.  …
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In Support of the Doodle

One of my favorite books to give to people is Sunni Brown’s Doodle Revolution. It is a fun and easy read that gives great tools and examples of how you can incorporate productive doodling in your day to day life and with your work teams. Doodling helps you look at challenges in a different light …
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Ad Testing Reveals Power of Celebrity in Unlikely Space

Because we seem to be inundated with ‘celebrity’ images, news and reality tv it is easy to assume that many prospective buyers are tuned out or turned off by the traditional celebrity spokesperson approach to advertising. Many of us believe this to be especially true for buyers in certain categories like technology products or office …
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How to Build an Innovation Process: Part 1

One size doesn’t fit all when developing an Innovation Process to help companies fill the funnel with new product and services ideas.  Innovation processes should be designed in a manner that is “right sized” for your business and is actionable; not collecting dust on a shelf or bogging down innovation with steps, meetings, reviews, and layers …
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A Few of Our Favorite Books

We are always discovering and sharing new books that we love and incorporate into our work life. This post captures a few of our team’s favorites! Innovation Games Chosen by Anne Bakstad I first learned about Innovation Games over 10 years ago, well before the book was even published.  I attended an intensive course Luke …
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