Innovation in 2018: Personal and Responsible

Around this time of year I always enjoy reading recaps of the previous year and forecasts for the upcoming one, whether it be in entertainment, politics or business. There is something about the succinctness of wrapping a year into a few paragraphs or pages. Since innovation is always on our mind here at Clearworks, I …
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Building an Innovation Lab, Doesn’t Necessarily Make you Innovative

Around the Clearworks “water-cooler” we regularly talk about what is going on in the Innovation space, what’s new, how companies are being successful, how we can continue to build our innovation practice with new approaches to help companies with innovation.  In my inbox this morning was an email from LinkedIn with a summary of news …
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Announcing the 2017 Clearworks Student Innovators

We are excited to announce the 2017 Clearworks Student Innovators. Each of the students selected have received a full sponsorship to attend TMRE. Take a moment to learn about our students and if you are attending TMRE this year be sure to say hi to them at the conference!             …
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Better Understand Customers through their Jobs to be Done

There is a lot of talk about Jobs to be Done lately, given the popularity of Clayton Christensen’s latest book on innovation, Competing Against Luck. But what many don’t realize is Jobs theory has been around for over 20 years, first popularized in the 1990’s by Christensen and his colleagues at Harvard Business School.  Through …
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Clearworks Student Innovators Sponsorship

At Clearworks, we are passionate about customer insights and getting closer to customers to fuel innovation. We want to share our passion by giving three undergraduate Emory Goizueta Business School students the opportunity to attend one of the preeminent conferences in the field, TMRE: The Market Research Event, as an inaugural 2017 Clearworks Student Innovator. …
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A total eclipse of the… Brand?

America was consumed earlier this week with the solar eclipse, and that means there were also quite a few companies and people capitalizing on this unique event.  The eclipse-oriented products sold were designed to help customers either enjoy or commemorate the event. In the Forbes Article, Solar Eclipse Marketing: How Retailers Can Use Special Events To …
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Feeling Uninspired? Check out these tips for better brainstorming

In business, we often take the idea of brainstorming for granted. But are you and your teams really harnessing the true power of brainstorming? I recently read a Fast Company article that offered a comprehensive guide to more effective brainstorming, including what to do before getting together, and what to do with all of your …
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