Feeling Uninspired? Check out these tips for better brainstorming

In business, we often take the idea of brainstorming for granted. But are you and your teams really harnessing the true power of brainstorming? I recently read a Fast Company article that offered a comprehensive guide to more effective brainstorming, including what to do before getting together, and what to do with all of your …
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In Customer Experience…. Sweat the Small Stuff

I recently attended an innovation conference in Boston – a city that I love to visit, especially when it gives me the opportunity to escape the heat of Texas in the summer and trade 95+ temperatures for 60-degree weather. I stayed for two nights at a brand new concept hotel that has started to pop-up …
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The Secret History of the LaCroix Label

Bon Appétit’s Healthyish recently published a post called ‘The Secret History of the LaCroix Label’ and – as a lover of LaCroix and an advocate of using customer insights in strategic decision making – I loved learning about how the ‘love child of Monet and Grandma Moses’ design came to be. Spoiler alert – the …
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Why Your Definition of Customer Experience is Probably Outdated

A January 2017 report from Harvard Business Review Analytics Services (link below) reveals that global business leaders increasingly view social media as a foundational enabler of customer experience. While you’ll likely not be surprised that 86% of business leaders agree that customer experience is vital for success, only 34% of companies feel they have the …
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2017 Innovators in Packaging

Earlier this week, the winners of the 2017 DuPont Award for Packaging Innovation were announced.  At Clearworks, we love to see innovations of all kinds, so the article caught my eye.  This international competition identifies and awards innovations in packaging design, materials, technology and processes. This year’s packaging innovation winners hit on some common elements …
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NOT another airline horror story

With all the focus recently on poor (even outrageous!) airline customer service, I wanted to highlight one airline that appears to be getting it right.  Norwegian Air is a relatively new player, but is getting some significant attention.  Norwegian was named one of Fast Company’s 10 Most Innovative Companies in Travel for 2017, the only airline …
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Fast Company’s 100 Most Creative People in Business

Yesterday, Fast Company came out with their list of The Most Creative People in Business for 2017. I personally look forward to their list each year. I find it a great way to keep on top of some of the innovative and creative leaders who are on the rise. This year’s list did not disappoint. …
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Listening to Customers to Deliver the Ultimate Customer Experience

Understanding the customer journey to improve the customer experience is hot on most company’s lists of key initiatives.  Customer journeys can be a powerful tool to help streamline and improve processes, minimize the amount of work that needs to be done, and leave your customers happy and satisfied in working with you. In a recent …
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Running a Customer Advisory Board? Avoid these 3 common pitfalls.

Setting up a Customer Advisory Board (CAB) can be a powerful way to get ongoing feedback from your customers.  As facilitators, we’ve set-up and moderated quite a few CAB meetings, and over time we have seen there are three common pitfalls that can derail companies from their CAB goals, while also frustrating the customers. Common …
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Top 10 Innovation Infusions: Do Some Doodling

Our Top Ten Innovation Infusions are fun and effective actions you can use along with your other innovation efforts. Most are quick and easy, some require a little more planning, but all of them are great ways to infuse innovation into your team, whether you are embarking on a larger innovation culture shift or are …
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