Ideating Your Way to a Better Employee Experience

You have probably conducted ideation sessions internally to come up with new ideas for products or services. You may have also brought in customers to help you ideate on the next big revenue generator for your business. BUT, have you ever considered bringing in your employees to really understand what is important to them and …
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Maximizing Product Launch Success with Process Mapping

Are you feeling unsure about whether your organization is ready to support the launch of your new product or service?  Do the other departments know their role in supporting your new line of business?    Will your current sales process work with your new product?  Are you ready to invoice and collect revenue? Years ago, I …
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Lessons Learned from the Craft Beer Industry

As I was skimming through the latest issue of strategy + business, I came across an article about the craft beer industry, and the challenge it faces in continuing to grow.   Many of our clients have similar challenges, inherent when a market moves from a high-growth phase into more of a mature phase.  “Wait, why …
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Thinking About ‘Design Thinking’?

If you’re in a position that leads or supports the development of new products, services, experiences or processes you have probably come across the term ‘Design Thinking.’ While not new, the term and the approach seem to be experiencing a resurgence.  Want help implementing Design Thinking? There’s an entire ecosystem of consultants, courses and books …
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And the Award Goes To……

Interactive workshops are a great way to get people together (internal teams, customers, potential customers, partners, etc.) to tackle a challenge. We use workshops to generate product ideas, brainstorm a strategic plan, map out the customer journey, develop personas, etc. The key to creativity and a good workshop outcome is to make sure the sessions …
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Top 5 Tips for Getting Teams Aligned Around your Messaging

Do you find that everyone in the company has their own opinion on what the value proposition and messaging should be but no one can agree? Are you left at a standstill with your marketing efforts? Or worse yet, putting forth messaging that is inconsistent and confusing to customers? If so, we are not surprised, …
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Team needs inspiration? Consider leveraging an outside expert.

The QRCA (Qualitative Researcher Consultants Association) annual conference is a great place for people who are passionate about customer insights to connect.  I recently attended the 2018 conference in Scottsdale.  With the dramatic desert landscape as a backdrop, I was inspired in many ways– by the people I met, the ground-breaking things being done in …
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Post-it Takes Innovation to the ‘Extreme’

We’re all familiar with the sticky squares and those of us who often find ourselves running ideation sessions know that off-brand substitutes simply pale in comparison. Since being launched in 1980, Post-its have become an indispensable tool in office environments. The simple yellow square has proliferated into an entire section of any office supply store …
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Top 10 Innovation Infusions: Host an Ideation Lunch Break

Our Top Ten Innovation Infusions are fun and effective actions you can use along with your other innovation efforts. Most are quick and easy, some require a little more planning, but all of them are great ways to infuse innovation into your team, whether you are embarking on a larger innovation culture shift or are …
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