Thinking About ‘Design Thinking’?

If you’re in a position that leads or supports the development of new products, services, experiences or processes you have probably come across the term ‘Design Thinking.’ While not new, the term and the approach seem to be experiencing a resurgence.  Want help implementing Design Thinking? There’s an entire ecosystem of consultants, courses and books …
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And the Award Goes To……

Interactive workshops are a great way to get people together (internal teams, customers, potential customers, partners, etc.) to tackle a challenge. We use workshops to generate product ideas, brainstorm a strategic plan, map out the customer journey, develop personas, etc. The key to creativity and a good workshop outcome is to make sure the sessions …
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Top 5 Tips for Getting Teams Aligned Around your Messaging

Do you find that everyone in the company has their own opinion on what the value proposition and messaging should be but no one can agree? Are you left at a standstill with your marketing efforts? Or worse yet, putting forth messaging that is inconsistent and confusing to customers? If so, we are not surprised, …
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Team needs inspiration? Consider leveraging an outside expert.

The QRCA (Qualitative Researcher Consultants Association) annual conference is a great place for people who are passionate about customer insights to connect.  I recently attended the 2018 conference in Scottsdale.  With the dramatic desert landscape as a backdrop, I was inspired in many ways– by the people I met, the ground-breaking things being done in …
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Post-it Takes Innovation to the ‘Extreme’

We’re all familiar with the sticky squares and those of us who often find ourselves running ideation sessions know that off-brand substitutes simply pale in comparison. Since being launched in 1980, Post-its have become an indispensable tool in office environments. The simple yellow square has proliferated into an entire section of any office supply store …
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Top 10 Innovation Infusions: Host an Ideation Lunch Break

Our Top Ten Innovation Infusions are fun and effective actions you can use along with your other innovation efforts. Most are quick and easy, some require a little more planning, but all of them are great ways to infuse innovation into your team, whether you are embarking on a larger innovation culture shift or are …
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Innovation in 2018: Personal and Responsible

Around this time of year I always enjoy reading recaps of the previous year and forecasts for the upcoming one, whether it be in entertainment, politics or business. There is something about the succinctness of wrapping a year into a few paragraphs or pages. Since innovation is always on our mind here at Clearworks, I …
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Building an Innovation Lab, Doesn’t Necessarily Make you Innovative

Around the Clearworks “water-cooler” we regularly talk about what is going on in the Innovation space, what’s new, how companies are being successful, how we can continue to build our innovation practice with new approaches to help companies with innovation.  In my inbox this morning was an email from LinkedIn with a summary of news …
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