Announcing the 2017 Clearworks Student Innovators

We are excited to announce the 2017 Clearworks Student Innovators. Each of the students selected have received a full sponsorship to attend TMRE. Take a moment to learn about our students and if you are attending TMRE this year be sure to say hi to them at the conference!             …
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Better Understand Customers through their Jobs to be Done

There is a lot of talk about Jobs to be Done lately, given the popularity of Clayton Christensen’s latest book on innovation, Competing Against Luck. But what many don’t realize is Jobs theory has been around for over 20 years, first popularized in the 1990’s by Christensen and his colleagues at Harvard Business School.  Through …
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Clearworks Student Innovators Sponsorship

At Clearworks, we are passionate about customer insights and getting closer to customers to fuel innovation. We want to share our passion by giving three undergraduate Emory Goizueta Business School students the opportunity to attend one of the preeminent conferences in the field, TMRE: The Market Research Event, as an inaugural 2017 Clearworks Student Innovator. …
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A total eclipse of the… Brand?

America was consumed earlier this week with the solar eclipse, and that means there were also quite a few companies and people capitalizing on this unique event.  The eclipse-oriented products sold were designed to help customers either enjoy or commemorate the event. In the Forbes Article, Solar Eclipse Marketing: How Retailers Can Use Special Events To …
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Feeling Uninspired? Check out these tips for better brainstorming

In business, we often take the idea of brainstorming for granted. But are you and your teams really harnessing the true power of brainstorming? I recently read a Fast Company article that offered a comprehensive guide to more effective brainstorming, including what to do before getting together, and what to do with all of your …
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In Customer Experience…. Sweat the Small Stuff

I recently attended an innovation conference in Boston – a city that I love to visit, especially when it gives me the opportunity to escape the heat of Texas in the summer and trade 95+ temperatures for 60-degree weather. I stayed for two nights at a brand new concept hotel that has started to pop-up …
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The Secret History of the LaCroix Label

Bon Appétit’s Healthyish recently published a post called ‘The Secret History of the LaCroix Label’ and – as a lover of LaCroix and an advocate of using customer insights in strategic decision making – I loved learning about how the ‘love child of Monet and Grandma Moses’ design came to be. Spoiler alert – the …
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Why Your Definition of Customer Experience is Probably Outdated

A January 2017 report from Harvard Business Review Analytics Services (link below) reveals that global business leaders increasingly view social media as a foundational enabler of customer experience. While you’ll likely not be surprised that 86% of business leaders agree that customer experience is vital for success, only 34% of companies feel they have the …
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2017 Innovators in Packaging

Earlier this week, the winners of the 2017 DuPont Award for Packaging Innovation were announced.  At Clearworks, we love to see innovations of all kinds, so the article caught my eye.  This international competition identifies and awards innovations in packaging design, materials, technology and processes. This year’s packaging innovation winners hit on some common elements …
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NOT another airline horror story

With all the focus recently on poor (even outrageous!) airline customer service, I wanted to highlight one airline that appears to be getting it right.  Norwegian Air is a relatively new player, but is getting some significant attention.  Norwegian was named one of Fast Company’s 10 Most Innovative Companies in Travel for 2017, the only airline …
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