We are an insights and innovation company
We use customer insights to drive products, messages and experience
We are product and research geeks who love what we do
Customers. Connections. Clarity.
We help companies connect with customers to create and deliver clear and compelling products, experiences, and messaging. We help define the right products and also talk about them in a way that makes sense. And we deliver actionable plans to bring the new idea to life. Let us bring clarity to your products, experience and messaging.
What's new on the Clearworks Blog
In business, we often take the idea of brainstorming for granted. But are you and your teams really harnessing the true power of brainstorming? I recently read a Fast Company article that offered a comprehensive guide to more effective brainstorming, including what to do before getting together, and whatI recently attended an innovation conference in Boston – a city that I love to visit, especially when it gives me the opportunity to escape the heat of Texas in the summer and trade 95+ temperatures for 60-degree weather. I stayed for two nights at a brand new concept hotel thatBon Appétit’s Healthyish recently published a post called ‘The Secret History of the LaCroix Label’ and - as a lover of LaCroix and an advocate of using customer insights in strategic decision making - I loved learning about how the ‘love child of Monet and Grandma Moses’ design cameA January 2017 report from Harvard Business Review Analytics Services (link below) reveals that global business leaders increasingly view social media as a foundational enabler of customer experience. While you’ll likely not be surprised that 86% of business leaders agree that customer experience is vital for success, only 34% of companiesEarlier this week, the winners of the 2017 DuPont Award for Packaging Innovation were announced. At Clearworks, we love to see innovations of all kinds, so the article caught my eye. This international competition identifies and awards innovations in packaging design, materials, technology and processes. This year’s packaging innovation
We don’t believe in cookie cutter solutions
(unless your business is baked goods)
We are industry-agnostic, so our client list is a pretty eclectic bunch. We have worked on projects from toilet paper to anti-virus software, and everything in between. We’ve got frameworks and toolkits, but we customize our approach for every client, every time.
Anywhere in the world