We are an insights and innovation company
We use customer insights to drive products, messages and experience
We are product and research geeks who love what we do
Customers. Connections. Clarity.
We help companies connect with customers to create and deliver clear and compelling products, experiences, and messaging. We help define the right products and also talk about them in a way that makes sense. And we deliver actionable plans to bring the new idea to life. Let us bring clarity to your products, experience and messaging.
What's new on the Clearworks Blog
A January 2017 report from Harvard Business Review Analytics Services (link below) reveals that global business leaders increasingly view social media as a foundational enabler of customer experience. While you’ll likely not be surprised that 86% of business leaders agree that customer experience is vital for success, only 34% of companiesEarlier this week, the winners of the 2017 DuPont Award for Packaging Innovation were announced. At Clearworks, we love to see innovations of all kinds, so the article caught my eye. This international competition identifies and awards innovations in packaging design, materials, technology and processes. This year’s packaging innovationWith all the focus recently on poor (even outrageous!) airline customer service, I wanted to highlight one airline that appears to be getting it right. Norwegian Air is a relatively new player, but is getting some significant attention. Norwegian was named one of Fast Company’s 10 Most Innovative CompaniesYesterday, Fast Company came out with their list of The Most Creative People in Business for 2017. I personally look forward to their list each year. I find it a great way to keep on top of some of the innovative and creative leaders who are on the rise.Understanding the customer journey to improve the customer experience is hot on most company’s lists of key initiatives. Customer journeys can be a powerful tool to help streamline and improve processes, minimize the amount of work that needs to be done, and leave your customers happy and satisfied in working
We don’t believe in cookie cutter solutions
(unless your business is baked goods)
We are industry-agnostic, so our client list is a pretty eclectic bunch. We have worked on projects from toilet paper to anti-virus software, and everything in between. We’ve got frameworks and toolkits, but we customize our approach for every client, every time.
Anywhere in the world